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Advertising online
Online advertising is now an important component of some of the most successful branding campaigns. In just 10 years it has overtaken cinema, surpassed radio and is on target to reach outdoor in terms of advertising spend. It now reaches 61% of the UK’s population – that’s 28.7 million people. Click below for some of the key reasons for this phenomenal growth.
Online creativity
Yahoo! - at the forefront of online creativity
It's effective
Brand awareness up. Message recall up. Purchase intent up. Online is a particularly effective medium
It's the way forward
Online offers great opportunities to upweight audience coverage outside traditional prime time - in fact throughout the day
It reaches people
Online offers great opportunities to upweight audience coverage outside traditional prime time - in fact throughout the day
Quick facts & figures
Research proves how online has become a major advertising medium