Planning your campaign
Whether it be branding, tactical or direct response, Yahoo!’s vast portfolio of properties will provide you with a winning communications solution.
The Yahoo! Front Page is the perfect place to launch any campaign providing a window through which to reach 1.5m daily users generating 6.9m pageviews (Yahoo! Internal Data January 2006). The Yahoo! Front Page offers a variety of solus advertising formats – and as a premium platform for online branding, it is unrivalled.
Extend this reach in highly frequented properties such as Yahoo! Mail, Yahoo! Address Book, Yahoo! Calendar, My Yahoo! and Yahoo! News which offering a variety of formats and reaching users while they communicate, organise their lives and their use of the web, and catch up on the latest daily news.
Further reach can be achieved in our tailored entertainment and lifestyle properties such as Music, Sport, Finance, Cars and Travel – excellent properties to reach users in relevant mindsets for more tactical campaigns. These properties offer users a contemporary, clutter-free design with large format ad formats and in-depth editorial. Cars and Travel also offer a leading online price comparison service, thus following users through the buying process from inspiration to final purchase whether that be offline or online.
Where to place it
The wide range of special interest lifestyle environments on Yahoo! enables advertisers to reach specific target audiences accurately and cost-effectively
Creative inspiration
Yahoo! is an amazingly versatile medium offering great opportunities for creative thinking – here are some examples
Which type of ad
Yahoo! offers a comprehensive range of ad specifications to match your creative requirements and your budget, from standard sizes like banners and skyscrapers to customised executions and innovative events.
Producing the ad
Yahoo! can help you take full advantage of the creative opportunities available online, including exploiting the creative potential offered by broadband