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Our mobiles are forever with us and rarely turned off, which gives advertisers the opportunity to create ever more intimate marketing experiences. And that means a whole world of new opportunity for you and your clients.
*Source: Forrester Research 2006
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At the end of last year, Yahoo!, the world’s largest internet site and Vodafone, the world’s largest mobile telephone company formed a partnership, pooling expertise to clearly define mobile advertising.
Yahoo!, as Vodafone’s exclusive display advertising partner, will use and continue to develop the latest technology to provide a variety of mobile advertising formats across Vodafone’s rich and varied content services.
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Vodafone mobile internet is the internet you know and love, just on a smaller screen. It launched in June 2007 so that customers can enjoy their favourite sites wherever they are. Plus, there's still Vodafone live!, which offers top quality content across all the things that interest customers most, whether that's sport, news, music, shopping or more.
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The mobile market looks set to go from strength to strength. Off portal banner ads, mobiles search and mobile TV are growing. Early adopters in entertainment, leisure, motor and financial services are being joined by pioneers in FMCG, retail and fashion.
There’s no doubt that mobile is the ultimate ‘now’ medium. Just watch this space!
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Check out the recently ran campaigns from Vodafone Live! and see how you can make the most of mobile internet advertising |
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If you’d like to find out more about the opportunities provided by mobile advertising, call your account manager or Yahoo! Sales on 020 7131 1000. |
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